When I use the website for my local wholesale outfit to order groceries for an afternoon pickup, I think it odd to get a confirmation text saying, "Exciting News!" to acknowledge that my order was received.
If you want to get me fired up, tell me something like how my groceries are free because I'm lucky online shopper #1,000,000.
Informing me that a routine matter like submitting an online order is "exciting" sends a mixed message - as if we should cheer because the courier made it past the enemy sentry line with my grocery order.
And yes, the order had butter on the list.
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