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A bestselling British crime novelist has been caught red-handed using false online personas to write positive reviews of his own works and to attack the literature of his rivals.
It appears that the Achilles' heel of the crowd-wisdom philosophy has been somewhat exposed.
No doubt advocates will say that this conduct is not typical (how would they know?) and that an online shopper's ability to solicit opinions from peers (how would they know?) remains a viable aid in deciding what merchandise to purchase.
The ability to rate the raters (c.f. sed quis custodiet ipsos custodes?) is intended to weed out this sort of activity. But has such a safeguard simply become theater security? We're not likely to find out one way or the other.
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